Your marketing should grow your business, and you should know when it does.

Marketing-led Revenue Growth through Interim Marketing Leadership

$40M+

in marketing-led
revenue growth with my clients

$1M+

recouped from inefficient
marketing budgets

Trusted By

To Grow Profitably, You Must
Move From 0 to 1.

Bain & Company conducted a study revealing that 90% of B2B buyers ultimately buy from a vendor they had considered since day one, before any research was done. In order to win deals at scale, you must market at scale.

Be a brand that’s considered day one.

  • Break out of your loop

    Stop treading water and let’s get back to growing. Strategic planning for your marketing team with clear actionable steps. Never worry about what your next marketing play is ever again.

  • Partnered in your success

    Let’s get our hands dirty. I’m part of the team from strategy to execution, working with your team and invested in seeing you hit your goals again and again.

  • Focus on what really matters

    Allow direct marketing leadership to focus your team around quarterly goals and outcomes, based on your business goals and core customer drivers, and designed for predicable growth.

Build an Effective
Marketing Engine

Market’s job is to make sales faster, more efficient, and more effective.

Business Leaders usually reach out to me wanting to see revenue growth, but they are struggling to:

  • Create and execute a clear marketing strategy aligned with their business goals.

  • Gather data to better understand the market and the effectiveness of their marketing.

The businesses I work with see:

  • Improved volume of quality sales opportunities

  • Higher deal win rates

  • Stronger pricing or profitability

  • Faster deals and reduced time-to-sale

I do this through:

  1. Auditing your systems, campaigns, customers, team, and tech stack.

  2. Conducting research to understand your customer and the opportunities in your market.

  3. Building a strategy based on your business, your context, and your goals.

  4. Leading your team in executing that strategy together, bringing in any additional expertise necessary

  5. Coaching and mentoring your team until you don’t need me anymore

In a nutshell:

I help create a personalized marketing strategy that aligns with your business goals and then
execute it with you until you don't need me anymore.

Focus on what matters.

“Drew Friesen is a consummate professional and a great person to work with…

During Q1 of 2024, he worked closely with Vidir to develop new marketing strategies and plans to enhance our marketing processes. In the short time we worked together, he was able to implement many key changes that set us up for future success as we grew our marketing team.

I would highly recommend working with Drew Friesen because he is thoughtful, smart, and most importantly, hands-on. His process is meticulous and his solutions deliver results.”

— Mario Fontes
VP of Marketing & Sales
Vidir Solutions

For marketing to succeed it must be tied to future cashflow
not ROI.

Two Ways to Work Together

Half Day Strategy Consultation

A high-octane 4 hour virtual session together to build a personalized strategy for your business to start seeing marketing-led revenue.

To ensure we get straight to value on our call, an extensive audit questionnaire is sent out prior to the engagement to understand the context of your business.

Includes:

  • A holistic audit of your marketing systems isolating key opportunities for immediate improvement.

  • An actionable high leverage playbook for your business based on your goals.

  • A roadmap for your marketing department with protocols, tactics, future hires, and a KPI scorecard tied to your business goals.

  • Context based recommendations to your lead capture and sales systems to improve win rates.

Starting at $7,500

Fractional Chief Marketing Officer

I join your business as a interim marketing leader to create your marketing strategy and execute it alongside your team.

Leading your marketing team, I provide direction, and create scalable systems based on your data, customer insights and modern marketing best practices.

Includes:

  • A holistic audit of your marketing & sales systems isolating key opportunities for immediate improvement.

  • A tailored and comprehensive strategy based on your goals, your market, your data.

  • Quarterly planning sessions and bi-weekly sprints to track and hit your targets quarter after quarter.

  • 1 on 1 direction with your current team of marketing leaders and contributors.

  • Data-based feedback loops so your team and systems constantly get better.

Starting at $10,000/month

How we took HeatMaster from 5 leads/month
to 125 qualified opportunities a MONTH
in less than 90 days.

  • Cold advertising had subpar performance because it was built with the wrong goals.
    Conversion rates were low on all channels, and the prospects that were coming in weren’t ready to convert creating expensive leads with no ROI.

  • We aligned ad copy to speak directly to HeatMaster’s ideal customer, streamlined their lead submission process, and created a customer experience that qualified and nurtured their ideal prospect BEFORE they become a lead.

  • - A MASSIVE increase in qualified customer opportunities

    - A remarketing campaign with an increased conversion rate of 400%

    - A tracking system that continues to highlight optimization opportunities and show predicable growth

    - Set a new bar for acceptable conversion costs and benchmark metrics for future marketing campaign success

“I needed someone to provide strategic leadership to my marketing team, and to help us systematize and professionalize what we do…

Within the first few weeks, Drew had done a deep dive into understanding our systems, our data and our clients, and immediately provided value by helping us correct some mistakes we were making that were impacting our revenue…

…Not only has he benefited our marketing team, he has freely shared frameworks and ideas that have helped the rest of my management team get better at what they do too.”

— Eric Stutzman
CEO of
CTRI & ACHIEVE

Get out of low-calorie marketing and see
revenue growth.

What does a fractional CMO do?

Creates a clear and bespoke marketing strategy

Builds clear systems for productive team rhythms

Aligns your messaging and positioning with your best product market fit

Maps out and designs your customer journey

Coaches, mentors, and hires your marketing leaders and contributors

Designs metric-based feedback loops so your marketing gets better and better

Marketing impact starts with building the right
marketing system.

How I transformed CTRI’s marketing department into a proactive team of LEADERS.

  • Team growth and a change in management lead to a marketing group largely comprised of members new to their roles and new to the team.

    Marketing staff were islands working in insolation using systems based on “what’s always been done” leaving no room for learning, growth, and collaboration.

  • We created regular rhythms of communication between the team and between key leaders. Clear feedback loops were designed for each role around their responsibilities and KPIs, and a overarching department-wide marketing strategy was set for the team to rally around.

  • - An increase in collaboration and creative problem solving between team members

    - A marketing team that was spending it’s time and money in the direction for dramatic results

    - A weekly scorecard that measures where we’ve been and how we measure up against our quarterly targets

    - A team that thinks “big” about how their role and responsibilities play a part in the larger strategy, and proactively work together to build something incredible.

“I’ve been consistently blown away by [Drew’s] ability to clear the fog, and chart a clear and concise path to take our marketing, and business as a whole, to the next level.”

— Steven S.
Head of Marketing at HeatMaster

Ready to break through your ceiling?

Partner with me to bring you closer to your customers, see incremental growth, and grow your business through marketing.